Our memories are often tied to our senses, evoking strong emotions and connections to the past. Lur is a chocolate brand company, that understands the power of sensory experiences, creating lasting memories. They aspire to become the symbol of special moments, the treat that you associate with cherished times in your life. However, the challenge lies in the fact that Lur has not yet been introduced to the world, missing the opportunity to be a part of these meaningful occasions.

The solution to this will be to develop a compelling brand narrative that communicates Lur's commitment to being a part of special moments and memories. Utilizing storytelling across various marketing channels, including social media and advertising. To evoke nostalgia and create an emotional connection with consumers.